2015 Global Event Industry Benchmarks Study

Gain the insights you need to measure the success of your meetings and events.

Never before have event planners and marketers had industry-wide data on which to compare and measure their own meetings and events.

Based on a global survey of more than 2,000 executives, planners, and marketers, this comprehensive study provides benchmarks for all stages of the event lifecycle – planning, marketing, on-site experience and post event reporting/ROI evaluation.

Whether you plan or market one event or hundreds of events; put together a large conference or an annual gala; have a budget less than $10k or one that’s $5M+, this report will provide you with some insightful information to compare and measure your events.

Topics include:

• Targeted attendance increase vs. average actual attendance increase
• When your peers are opening registration by event type
• The average mobile app download rate for conferences/tradeshows
• Top three metrics that respondents use to measure their ROI