BBYO
Ensuring a Stronger Jewish Future
As a driver and catalyst for "inspiring Jewish teens to do great things," BBYO is an 80,000-member teen movement that's dedicated to enriching the lives of its participants and alumni. Though BBYO lacks a formal events management team, employees lean on their strengths to create, plan, and execute their largest event of the year, International Convention (IC). The event hosts 4,000 attendees, more than 300 sessions, 300 speakers, and numerous enriching experiences over the course of four days.
Prior to implementing Cvent, the team operated with a crash-prone registration system, a multitude of spreadsheets, a separate survey tool, and manual check-in and badge printing. Sean Lynch, Digital Strategy and Operations Associate notes his frustration, "A lot of our partners and the best Fortune 500 companies were using Cvent. If BBYO wanted to be the best we had to go with the best software provider."
Investing in Experiences
Once BBYO made the switch to Cvent's Event Management software, it saw immediate results. "As our fastest growing experience, we've seen a 182% increase in registration from 2012 to 2016." Sean continues, "I think what we can attribute to Cvent is our ability to manage that growth effectively." Even though their staff hasn't grown at the same rate, they're able to add more activities and teen-driven content to the conference, an improvement that attendees themselves demanded. With CrowdCompass and Beacons, they've revamped the traditional meeting environment. Post-event reporting even shows donors, stakeholders, and sponsors their data-driven success, cementing them as "the leader in Jewish teen identity with a reputation [as] a top convener of Jewish teens."
BBYO's newfound flexibility has inspired Sean to speak at Cvent CONNECT. As he puts it, "When you put yourself in your teenage shoes and you see your friend for the first time in six months, what's more important to you, checking in to get your badge or dropping your bags, screaming, and running to them? When you're searching a spreadsheet, you can't get to the screaming and running as quick as you can when you're just swiping your name off on an iPad. The experience is just so much better."
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