As we enter a new year, it’s tempting to focus entirely on what’s to come, looking forward to the good and creating contingencies for the bad. But before we say goodbye to 2021, we want to take a moment to look back at all the year has brought.
What were the biggest challenges for event planners and marketers? What were we most interested in, as an industry? To dive into these questions, we explored the top ten blogs on our site this year.
1. The Complete Guide to Virtual Events in 2021
In this post, we cover virtual events from top to bottom, from “what is a virtual event” all the way to turning in-person events into last-minute virtual events. Take a look at this virtual events guide to learn:
- Why and when to host a virtual event
- How to engage virtual attendees
- Using data from virtual events and proving ROI, and so much more!
2. 30 Virtual Event Ideas With Examples for 2021
If you’re getting ready to host a virtual event and need some ideas to help you create a dynamic, engaging event, check out this post. We have a huge list of ideas for:
- Attendee Engagement During Event Programming
- Breakout Entertainment During Event
- Pre- and Post-Event Attendee Engagement
3. Hybrid Events in 2021: What You Need to Know
Take a look at the ins and outs of hybrid events, including when hybrid events might be the answer. Explore how hybrid events can fit into your total events strategy and the possible advantages of hosting hybrid events rather than completely in-person or virtual events.
4. Event Marketing Guide: Strategies, Ideas & Examples
Create a winning marketing strategy that can be used across your total events program, including how to use event data to prove ROI.
5. The Complete Guide to Virtual Conferences in 2021
When once large conferences were held entirely in-person, there are definitive advantages to hosting virtual conferences – and not just during a pandemic. Learn how going virtual might improve your event and explore key considerations when creating a successful virtual conference.
6. 8 Tips to Start Speaking at Events and Conferences
Those new to speaking at events – or perhaps those who fell out of practice during the pandemic – may need to brush up on their public speaking skills. Whether it’s a large conference or an internal meeting, it’s never a bad idea to explore how you can be the best speaker possible for your audience.
7. Virtual Meetings Guide: Tips, Ideas & Tools
Hosting internal and external meetings virtually wasn’t the norm prior to the pandemic, but there’s a good possibility virtual meetings will continue to be utilized going forward, even as organizations return to in-person work and events. Are you making the most of your virtual meetings?
8. Event Theme Ideas for In-Person, Virtual, and Hybrid Events
Attracting and engaging your audience has always been a concern for event planners and marketers, but now especially, when events can be hosted virtually, in-person, or in a hybrid model, how can you set your event apart from the rest? Consider an event theme that will pull your audience in and really wow them!
9. The Pandemic Effect: Corporate Meetings and Event Technology
The events industry was impacted heavily by the pandemic, but with the help of technology, events have managed to not only make a comeback but emerge more dynamic and adaptable than ever. Take a look at how the pandemic has changed the events industry for the better and the role technology will continue to play in this industry.
10. 10 Questions to Ask When Selecting a Conference Venue
When you're busy scouting for a conference venue, it's easy to get caught up in all the details and overlook something critical to your event’s success. Are you asking the right questions before selecting a venue?
What Does 2022 Have in Store for the Events Industry?
Looking back, we can see how influential virtual and hybrid meetings and events have been for our industry. As we move into the new year, it’s likely that will continue to be the case given the advantages of both formats.
But which event formats will be most popular? Will in-person events return with full force? With hybrid events be the “new normal?” It’s truly difficult to say these days, which is why we want to help events professionals prepare for any scenario and any event.
Looking for even more resources? Check out our on-demand webinars from 2021.
