Crowne Plaza Rome - St. Peter's
Approaching New Markets
Crowne Plaza Rome - St. Peter's has a long standing reputation in managing conferences and corporate meetings. The hotel offers world-class facilities to meeting planners, including a conference centre for up to 600 people and 310 bedrooms. Amidst global competition and outdated marketing techniques, the hotel was looking for effective marketing strategies to create a competitive global brand that overcomes stiff competition in their region. The venue wanted a way to stand out from its competitors and reach relevant markets not yet tapped.
The Jewelled Crown
Crowne Plaza Rome - St. Peter's partnered with Cvent in 2013, and since then has maintained a top position in their market. The ease of adopting the tool meant that their staff could respond to RFPs within two hours and provide detailed information to planners. The total RFPs increased 23% year-on-year to 170, while the awarded room nights skyrocketed 275% one year to 1,109 in 2015. "We could have not achieved these results on our own. We wouldn't have reached such a wide audience, and we could have not provided the same tool Cvent is providing," says Guendalina Scavia, Director of Sales and Marketing at the Crowne Plaza Rome - St. Peter's. Crowne Plaza Rome - St. Peter's dedicated staff ensures impeccable execution of events by following their clients from initial RFP to execution. Cvent has replaced their paper publications and manual marketing strategy and has given them the possibility to expand to a new audience. They can now feature on the Cvent Supplier Network with the exact look and information that their audience is looking for when organising events. With Cvent reporting, the team can now see all the current and historical data, including the RFPs received and awarded, room nights booked and the reason for turn down by event planners. Despite difficult economic contingencies and strong competition in their destination, Crowne Plaza Rome - St. Peter's has reported strong business growth and has indeed become the crowned jewel in their destination.