Dialing up your Event Engagement

We know that engagement is an important metric to measuring overall event success, creating brand awareness and exposure, and in finding and nurturing leads/customers/donors. But how has this changed over the course of the last year? What are the best marketers doing given these changes? These are the questions we’ll answer in this whitepaper.

We’ll explore how events have evolved pre-, during, and post-pandemic; how engagement is the currency for your events; and how you can dial up your event engagement rates for maximum impact. Last, we’ll explore methods for capturing and activating event data.