Global Panorama Showcase Pvt Ltd

When the GPS team first started with their Nagpur event in 2013, they were managing their event registration process manually through their basic in-house online tool. With around 80% of attendees not pre-registering, attendance had to be captured through visiting cards at the entry gates on the day of the event. This created a lot of uncertainty for the team, resulting in overbookings and incorrect allocation of rooms.

The team also found that exhibitors were incurring heavy cost in printing the promotional material. This not only led to increased paper usage but also affected the event experience for buyers, who had to lug around stacks of brochures with them throughout the event. The team also struggled to plan for future events, as they had to manually collate multiple excel files just to analyse attendee data.

Overall, it was a tedious and tiresome experience for both the attendees and the GPS team, which was expending considerable manpower on manual processes to manage the event. In 2016 when GPS was expanding to four cities, the team decided to replace their in-house tool & manual processes as it was not capable of handling the complexities that would result from the increase in events. GPS realised it was time to look for a solution that could integrate and streamline its entire event planning process.

GPS started its partnership with Cvent with a four-city event, which today has expanded to 14 events across the globe. With less stress and manual load to handle, GPS has seen a 600% increase in efficiency, which has consequently allowed it to take on more events annually without expanding its core team of 8 people. “Without the Cvent system in place, we would have probably required more than 50 people to run the show,” states Rishiraj Singh Anand, Joint Managing Director. The team’s efficiency was also aided by Cvent’s client services team, which adeptly handled any problems or roadblocks and provided a satisfactory resolution for 95% of the cases.

GPS has seen its total attendee count surge from 200 to 10,600 – a 50X jump in six years. “We have come a long way. With the number of increased events, and the number of attendees increased at each of the events, we have seen our revenue grow by almost 8 times,” says Harmandeep. To this Tanushka adds, “We have also seen around 90% reduction in paper usage, which earlier used to cost our exhibitors approximately $70,000 - $80,000 on printing and transportation. Now lower cost means more ROI for our exhibitors, which is why they come back with more enthusiasm to our next event.”

But the most important value that Cvent provided has been its role in establishing GPS as a leading player in the industry, by driving engagement and boosting the GPS event’s visibility in the travel and tourism community.

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