Event Marketing Platform

The event marketing opportunity

Draw insights from engagement

Understand the needs of every attendee with an engagement-first event strategy

Inform for smarter follow-up

Integrate event insights with your MAP and CRM systems to inform your next best action

Drive more revenue

Leverage the power of face-to-face engagement to qualify and convert pipeline

A single platform for end-to-end event marketing success

Attract and convert audiences

Reach larger, more qualified, audiences with targeted event promotions and a website and registration experience that converts.

Automated, targeted campaigns integrated with your MAP
Beautiful, on-brand, and optimized event websites
Dynamic, highly-configurable registration pathing
UTM source tracking

Plan & Promote Solutions

Engage attendees

Capture audience attention with a memorable and measurable experience that engages and connects attendees pre, during, and post-event.

Desktop and mobile event app hub, integrated with registration
Production tools and services
Interactive features & appointment setting tools
On-demand content

Attendee Engagement Solutions

Capture audience intelligence

With a single platform flexible enough to support all events, a single source of truth is possible for all event engagement data, across any event.

Real-time reporting & attendance tracking
Engagement scoring
Feedback and survey solutions

Actionable Insights Solutions

Attendee insights, integrated

Data silos obscure the full picture and slow follow up. Deliver profile and engagement data quickly to your marketing and sales systems for more relevant and timely follow up.

CRM and marketing automation integrations
Consistent tradeshow lead capture synched with your CRM
Sales enablement and campaign attribution

Martech Integration Solutions

Build scalable, secure programs

Avoid the martech “frankenstack” with a single solution complete with built-in workflows and repeatable processes to safely and securely grow your programs.

Custom templates adherent to corporate requirements
Team alignment with event workflows
Latest security and compliance regulations ensured

Spend & Workflow Solutions

We had 14% more new deals created in the virtual event in comparison to the in-person event last year. We also influenced 35% more existing deals and had 682 influenced opportunities, or a total TCV of $509 million. We tracked 119 MQLs and 57 SQLs as well.