Modern Event Marketing 101

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.

Related resources

• GDPR Webpage
• CCPA Webpage
• CCPA and You: How Data Privacy Laws Will Impact
• Your Event Strategy
• The Ultimate Collection: Event Marketing and Management for Dummies
• Demystifying Event Marketing

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